The rapid development of the information age has brought new challenges for China's electronic information industry, but also provides a new opportunity. Even under the impact of the global financial crisis in 2009, the industry output value still reached 106 billion 100 million yuan, maintained more than 5% growth rate.

Electronic power industry is an important part of China's electronic information industry, but also a strong international competitiveness segmentation industry. In 2010 after a series of national macro policy stimulus and the implementation of the global economy tends to be stable, China's electronic information industry soon regained the momentum of development, Chinese power industry is the occasion, the output value reached 117 billion 200 million yuan, the growth rate of more than 10%.

Switching power supply is the main products of electronic power, because of its small size, light weight, power density and high conversion efficiency, wide input voltage range, less heat consumption many advantages, demand trend and benefit from short thin electronic products, the rapid development of the rapid popularization to replace the linear power supply of various electronic products field from a single product, the supply of information and the number of domestic industries for information we can understand. It is understood that in 2008 the national power switch (mainly includes consumer switching power supply, industrial switching power supply, communication power supply, PC power supply, the same below) output value reached 85 billion 500 million yuan, in 2009 reached 93 billion 100 million yuan, an increase of 8.8%; in 2010 reached 102 billion 700 million yuan, up 10.3%.

According to the subdivision application of switching power supply, occupy the whole industry output share of the first industrial switching power supply, in 2010 reached the industry output value accounted for 56%, ranking second in the consumer switching power supply, communication switching power supply accounted for 32%, accounting for 6%, accounting for 3% of the PC switching power supply.

Analysis of production and operation characteristics of switching power supply industry

1, production characteristics

The same structure and electronic design of electronic products, so the requirements of the power supply is also the same, in the design and manufacture, in accordance with customer specifications, as the design and production standards.

Switching power supply products are divided into standard and non-standard products, in general, standardized product purchase information displayed in the order: large volume, low profit margins, intense competition, and non standardized products orders for small batches, but higher margin, less competition. Standard products are mainly used in consumer electronics, PC power and other fields, rather than standard custom product applications and communications power, new energy and industrial power supply and other fields. Standard switching power supply enterprises to organize production according to customer orders, enterprises generally do not prepare inventory. Order making is the way to modify the design, manufacture and assemble, or re develop the design on the basis of the existing product plan after receiving the customer order, and finally provide the customized product to the customer. The enterprise after the receipt of customer orders, in accordance with the specific requirements of the order, the design can meet the special requirements of customers customized products, products from the supplier selection in the supply of information, raw material requirements and the process of design and manufacture and delivery of finished products and so on are decided by customer orders. Switching power supply products very much, the general enterprise unable to gain advantage in every market segment, in addition to the power adapter and the mobile phone charger standard product competitive low profit margins, the enterprises are the main market segments, and actively explore new areas, to get a better profit rate.

Different from the mass customization, customization of switching power supply is more small batch customization, in order to better control costs, thereby rapidly to provide customers with customized products of high quality and low cost, put forward higher requirements of research and development, production management and procurement capacity, so enterprises must have agile product development and design ability and original material purchasing ability, specifically for a product design of the traditional rigid production line will also be replaced to meet the flexible production line manufacturing diversified and personalized requirements.

2, profit characteristics

Switching power supply enterprises according to the product positioning and grades are different, its profit model is also different. The technology content of low and medium end products is low, and most of them take processing fee as the main profit source. Many consumer electronic products supporting the production enterprises of switching power supply standard, low power, with low price competition, to scale operation, poor profitability; in the high-end products as high-end electronic products, industrial control equipment supporting, the switching power supply efficiency, accuracy and high reliability requirements, manufacturing enterprises have strong R & D capability and exquisite manufacturing level, high value-added products, so the high-end switching power supply enterprise bargaining ability is strong, strong profitability.

The strength of the large power supply enterprises basically began the transformation from OEM to ODM, to provide research and design to processing one-stop service for customers, the brand has a certain reputation in the industry, are recognized by customers in product quality and research ability, have ability to design and design of internal functions product.

3. Market characteristics

As the switching power supply industry is mainly customized, the sales and orders of enterprises are closely integrated, and the sales behavior occurs before the product is manufactured. At the same time, enterprises also develop standard products, to promote the market and customers, and actively expand the electronic industry customers, showcase the company's development and design capabilities, production scale and quality management ability has become an important means of sales. At present, the switching power supply industry to expand sales channels mainly attend exhibitions, recommend each other in professional graphic media and industry website promotion and customers, and with high-quality customer resources is the most direct embodiment of the strength of enterprises.